Entrepreneurial framework
For the third “Show Me, Teach Me” session, Mr. JR Demacais, the Co-Founder and President of YGOAL, advised Filipino entrepreneurs to adapt to the new business landscape by maximizing the digital platforms. “Micro and small enterprises should start to embrace and learn fast to navigate the digital space in order to open new gateways for their businesses,” he said.
Pivoting small businesses
Two entrepreneurs, namely, Mr. Melchor Marandarte, an educator and owner of Sir Mong’s Food, and Ms. Maria Rebecca Valeram, the owner and founder of Avicrafts and Style, led the fourth learning session. The two shared tips on how viewers can repurpose their businesses to align with the current needs of consumers.
To adapt to the situation, Mr. Marandante advised MSEs to boost their social media presence, hone business skills, find the right network, create a system that will support and sustain their business, and pursue innovation.
Ms. Valeram recounted how she repurposed her business during this difficult time. “When the orders were getting thin, and the competitors were starting to pop up, we captured the attention of our customers by keeping them updated about our products. We always try to improve our designs and introduce something new,” she said.
Hoping to empower MSEs through the 10-part “Show Me, Teach Me” webinar series, Mr. Cammayo said, “We are committed to contributing to a better and financially inclusive Philippines, where every Filipino is empowered to live a better life.”